(Picture of the Jordan Valley from some random website)Apparently Jordan's Queen Rania has made a commitment to transform at least 5% of Jordan's farms to be organic by 2014. This is great news.
Many criticize Jordan's royal couple for being weak leaders who take on projects and policies that aim to please the US and remain as neutral as possible. I often agree. But putting all of that aside (I'm not feeling up to) I think any move that points the country to a more environmentally sound direction is a good one. Some of the most delicious fruit I've ever had has been in Jordan, grown in the Jordan Valley. Wouldn't it be great to know that this fruit was grown with minimal harm done to the environment? Plus, it seems that Israel (especially some of the settlements in the West Bank) is the front runner for organic food production in the region. It would be nice to see some competition from it's neighbors.
I hope that this is the beginning of a slightly more "green" Jordanian culture, but I have to be doubtful. My American version of environmentalism and dealing with droughts while living in Colorado entails strategies such as, "if it's yellow it's mellow, if it's brown flush it down," taking military showers (turning off the water when you're scrubbing down), or bringing my own bags to the market. From my experience living there, a culture of modesty, lack of exposure, and just plain ol' habit trumps the green friendly lifestyle. I'm fairly certain a typical middle-class Jordanian family would have a hard time, a very hard time, not flushing every time they pee. But every Jordanian knows that there's almost no water and from what I've seen, they do try to use it sparingly. Would new water-saving green habits pick up in this country, and it's just a marketing issue? Not sure.

